Established in 2017
At Mara Imports, we specialize in the importation, commercialization, distribution, and brand development of premium tequila, mezcal, agave spirits, whisky, and ready-to-drink cocktails.
We proudly represent authentic brands with history, quality, and purpose — connecting tradition and innovation through meaningful partnerships.
Our Story
Founded by Maricela Martinez and Rafael Gonzalez, Mara Imports was built on over three decades of experience in the wine and spirits industry.
As a Tequila Specialist, Maricela collaborated with U.S. distributors, visited distilleries across Mexico, and built strong relationships with master distillers and brand owners. Her dedication to authenticity and craftsmanship inspired the creation of Mara Imports — a company where business begins with relationships and grows with trust.
At Mara Imports, we believe success is rooted in collaboration, transparency, and shared vision.
Our Mission
To elevate and position authentic brands from Mexico and beyond by connecting their history, quality, and purposewith consumers who seek beverages with soul and character.
Our Values
- Honesty: We deliver what we promise.
- Relationships: Long-term partnerships built on trust.
- Experience: Over 50 years of combined industry knowledge.
- Hard Work: Passion and discipline guide everything we do.
- Authenticity: We represent real brands with real stories — not passing trends.
Who We Are
We’re a family-owned business supported by a passionate team with over 80 years of combined experience in the alcoholic beverage industry.
Our philosophy is simple:
- Relationships come first.
- Our customers’ goals are our goals.
- Our suppliers’ vision becomes our mission.
What Sets Us Apart
Our portfolio is intentionally curated to showcase unique, story-driven, and artisanal brands.
We don’t follow trends, we represent legacy.
At Mara Imports, we proudly say:
“We are the home of those who dream big.”
We champion brands that are:
- Authentic
- Heritage-Driven
- Purposeful
- Distinctive
- Built with passion
Our Presence
From our home base in California, Mara Imports has expanded to 28 U.S. states and continues to grow internationally.
Our reputation, work ethic, and strategic vision position us as a rising leader in the premium-beverage industry.
Our Core Values
Experience. Honesty. Hard Work. Trust.
These values are the heart of who we are and the foundation of every relationship we build
